Let Team Chris Walsh Sell Your Home
The Real Estate market is changing rapidly. At Team Chris Walsh, we recognize that the traditional way of doing business, although proven to be effective through history, is in need of serious updating. The technology boom of the new Millennium is forcing traditional marketing, print advertising and Sunday open houses to become a thing of the past. We can no longer rely on these forms of exposure to sell homes in today’s Real Estate market. Customers need a more innovative, cutting edge approach such as (and definitely not limited to) home staging, global internet exposure, professional high resolution photography and completely interactive virtual tours to position their home above the rest.
6 P’s of Marketing
Team Chris Walsh believes in the 6 P’s of Marketing as a forever proven method of success. Real Estate agents in today’s market need an aggressive and original approach to market a client’s property in order to have the home seen by the most qualified prospective buyers. According to the 2008 National Association of Realtors Profile of Home Buyers and Sellers, 87% of homebuyers used the internet to search for homes last year. Through creative and effective promotion with internet items such as, and not limited to, multi-picture slideshows, video tours, virtual floor plans and brochures, homes receive the maximum exposure they deserve in order to sell the fastest at the highest price. We have successfully sold many area homes in places such as Middletown, Red Bank, Holmdel and Hazlet by utilizing these marketing techniques. Please read further or contact a Team Chris Walsh associate for more information.
Product: Your home will always be the focal point of our mission. Whether it is a new construction, historic century home, or built just a few years ago, every detail is extremely important and significant. Our team is dedicated to educate ourselves on every last detail in order to properly identify and market its most powerful qualities. Areas of importance include, but are not limited to: origin, architecture and design, features, specific building materials, amenities, square footage and property size.
Positioning: Your home will be broadcasted as a “one-of-a-kind best buy.” It is imperative that it appears to be different from all others, offering unique benefits to its target market segment. Our overall goal is to manage the marketplace’s perception of your home, encouraging them to inquire further.
Packaging: Presentation is everything! Your home’s presentation should not only describe the distinguishing characteristics which it possesses, but it should exhibit them as well. Our professional marketing team will create a visual presentation sure to pique the interest of any prospective home buyer at first glance. The presentation of your home will contain a state-of-the-art multi-picture slideshow, video tour, virtual floor plan and high quality brochures for manual circulation.
Place: Convenience and accessibility will prove to be a key component to your home’s sale. It is very important that no matter where or when a buyer is searching for their dream home, your home will be found. Our global internet presence, print ad campaigns, open house (public and broker), and 24/7/365 communication tools will guarantee that our entire inventory of homes is distributed effectively through every available medium.
Promotion: Promotion is where our team shines like no other! We have spent the past 5 years developing a universal marketing plan that can be utilized by any seller. We have distribution to over 1,200 top-rated Real Estate websites throughout the world. Team Chris Walsh currently holds a strategic partnership with a search engine optimization firm to guarantee that our internet presence is located on the first page of the premier search engines. Our idea of promotion is complete internet market saturation. Some of our affiliated sites include:
- Realtor.com
- Homes.com
- NewYorkTimes.com
- RE/MAX.com
- Backpage.com
- Craigslist.org
- Google Base
- HotPads.com
- Kijiji.com
- LiveDeal.com
- Oodle.com
- Trulia.com
- Vast.com
- Zillow.com
- HomesandLand.com
- HomesinJersey.com
- Facebook.com
- Twitter.com
- TeamChrisWalsh.com
Additional sites include hundreds of condo communities, Real Estate and affiliate websites. Promotion and advertising includes all local printed newspapers and Real Estate publications, community exposure in neighborhood retailers and printed direct mailings. Our team specializes in several personal selling activities through public relations and networking such as hosting Real Estate related seminars with topics pertaining to first time home buying, foreclosure prevention, Real Estate investment and mortgage solutions.
Price: All things considered, the price of your home will determine the moment of truth for a potential customer. Our efforts will ensure the maximum price in your appropriate range. However, your home must be competing with true comparables in the market in order to maximize customer attraction. If the price is too high and extends into a range beyond where it should be, the home will be outperformed by homes that are in fact worth more. In the end, this will hinder further inquiry by a prospective home buyer.