7 Strategic Marketing Techniques you Should Know Before Launching your NJ MLS Listing

How to make your home stand out above the rest when submitted to the NJ MLS search for sale

Every few years, real estate markets tend to slowly transition from seller’s to buyer’s markets. Employing strong marketing techniques, regardless of the market’s condition, should be top priority for NJ Real Estate agents. This is also true for homeowners wishing to sell their homes themselves. In seller's markets, good marketing can generate higher prices, and in buyer's markets it could mean the difference between sold or expired. Good marketing may not sell your home, but it will make your phone ring because if buyers do not call, you will not sell.

Prior to submitting your home for sale in the NJ MLS search, below are marketing techniques that should be followed in order to generate the most activity:

Photograph the front of your home

Over 95% of prospective home buyers begin their home search online, so good photos are essential. NJ MLS search listings without a photo or with only an exterior shot are often passed over and ignored. Buyers need to be visually stimulated. Some tips for taking great front photos are to crop sidewalks and streets out of the picture, shoot up-close and angled photos, and avoid the time of day when the front of your home is shady.

Photograph the exterior of your home

If your home happens to be a condo or townhome, you will want to take photos of the amenities offered by your community such as a clubhouse, pool or tennis court. On the other hand, if you have a yard, buyers will definitely want to see it. Some tips for taking exterior photos include shooting on an angle to emphasize space, avoiding shooting directly into the sun, and mowing your lawn and trimming bushes.

Photograph the interior of your home

In order to provide maximum exposure for your home prior to putting it up for sale in the NJ MLS search, you will want to take photographs of every room. Even if you believe a room will not photograph well, take it anyway because the end result of the quality might surprise you. Also, you will want to open drapes and blinds for the most light, turn on all lights, use floral arrangements in the kitchen and dining rooms, remove all trash cans.

Put up a sign in front of your home

Signage encourages prospective buyers to immediately call you or your NJ Real Estate agent. It is free advertising, and if your home is a corner lot, put up two signs. A wise idea would be talking to a neighbor whose home is located at the corner of a busy street, asking for permission to put a sign in that yard with an arrow pointing toward yours.

Hold open houses

Although not suitable for every home, open houses could be a great way to sell your home while it is listed for sale in the NJ MLS search. If your home is located near a high traffic area where buyers often crowd, then it is a great candidate for an open house. Some tips to have a successful open house are to place open house signs throughout the area directing buyers, and advertise in the newspaper and online.

Offer a virtual tour of your home

In today’s real estate market, virtual tours are no longer used to showcase million-dollar homes, and every home should have a virtual tour when it is listed for sale in the NJ MLS search. Buyers love virtual tours, especially professional ones offering 360-degree views of each room to get the best idea of what they look like in person.

Advertise in print and online

Print advertising reaches buyers who read newspapers, and online ads reach the rest. You should consider taking out ads in your local newspaper, any NJ Real Estate publications, and anywhere on the internet you can.

 

The Real Estate market is changing rapidly and expanding into new avenues almost daily. Sometimes it can be very difficult to find the answers you need on a specific topic or issue. In times like these, you need a Real Estate professional who will provide valuable information and trustworthy advice. For more information on NJ Real Estate, call us today or click here to be connected with one of our top Real Estate specialists.